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Simon Willows joins The Sweetshop’s Asia roster – togetherbe

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The Sweetshop’s has added UK director, Simon Willows, to their Asia roster. Willows is a visionary filmmaker known for his captivating, eclectic, and innovative approach to storytelling.


After making a name for himself with short films and collecting a treasure trove of industry anecdotes Willows made the move into directing commercials. His debut advertisement for Nike, which involved puppeteering supermarket chickens, won him a D&AD Pencil and established his reputation for creating humorous and heartfelt films.

Jenny Crabb of The Sweetshop Asia, said: “We’re thrilled to welcome Simon to our Asia roster! He’s a fantastic collaborator who brings a genuinely joyful and energetic approach to his directing, resulting in consistently fun and magical work. His knack for solving creative and budget challenges makes him a perfect fit for our team. We can’t wait to see the amazing work he’ll bring to our projects. Welcome aboard, Simon!”

With deep expertise in his craft and a keen eye for detail, Willows seamlessly integrates CG elements into his projects, from whimsical animations to sleek tech campaigns. His work spans a variety of genres and techniques, his hands-on, craft-driven approach, coupled with an ability to foster a warm, inclusive environment on set, has made him the go-to director for numerous agencies and brands

Willows adds: “After an amazing experience shooting with Sweetshop Bangkok, I am delighted to be joining their Asia roster. I was impressed by the speed at which they executed an entire production in record time, thanks to their wonderful production team and incredibly resourceful crew.”

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Willows’s impressive portfolio and commitment to pushing the boundaries of creative filmmaking will bring a fresh perspective to brands and audiences across Asia.

Take a look at Willows’s work here.

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Miranda Cosgrove

My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

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