Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Saatchi & Saatchi Australia’s Top 3…
Ampol: Last Chance Servo
Saatchi & Saatchi Australia
The Australian Outback is one of the most remote places on Earth. It’s also home to our most significant tourism attractions, which can only be reached by some of the most remote roads on earth – 5 major arteries across 5 million square kilometres. Travelers can drive hundreds of kilometres without a fuel stop in sight. Not being prepared for this journey could mean death. “Last Chance Servo” is a digital radio initiative that turns Ampol Service Stations into lifesaving stops by using dynamic digital audio to deliver hyper-targeted radio ads reminding drivers to refuel and restock on essential supplies before getting onto the remotest roads in Australia.
Heineken: The Beernacular
Saatchi & Saatchi Australia
In 2023, Heineken celebrated their 150th birthday by celebrating all the nicknames the world has for the world’s #1 beer. But in Australia, we don’t have a nickname for Heineken. We do, however, have nicknames for beer. Lots of them too. We turned this truth into The Beernacular – an integrated campaign that asked Australia to celebrate whatever they call Heineken by celebrating whatever they call beer. There you have it – people now have thousands of names for Heineken.
Toyota: In the Middle
Saatchi & Saatchi Australia
Not only is the HiLux one of the toughest vehicles in the country, the bond that drivers have with these utes is truly unbreakable. This film tells the story of a couple navigating a separation and shared custody of their precious HiLux. We go through the elation, jealousy, loneliness of separation. But in the end, the HiLux becomes the (literal) vehicle that brings them back together.
The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.
