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Google could announce its next devices 2 months early


[Update: Google France posted a teaser video confirming the date. Jump to updated content]

Timing is everything! When you own a business that’s launching devices in a heavily competitive market, you need to make sure that you’re launching them at the proper time. We’re all used to Google launching its devices in October. However, it seems that Google is opting for an August launch event for its new Pixel device.

We’re still dealing with early information with sparse details. However, this information comes straight from Google. There’s always the chance that this was an error. If so, we’ll keep you updated if anything changes.

Google could opt for an August Pixel event this year

When Google I/O ended, we all said “Bye, Google! See you in October.” That’s how it goes pretty much every year. However, it seems that the company might be looking to push the date up a bit. We thought that Samsung’s Unpacked events were pushing it by moving from August to July.

People have been receiving invites to attend Google’s Made by Google event. The date on the invite says August 13th, a full two months earlier than last year’s event. “You’re invited to an in-person Made by Google event where we’ll showcase the best of Google AI, Android software and the Pixel portfolio of devices.”

Google Pixel event invite August 2024

When Google says “Pixel portfolio,” we’re not sure if the company means that it’s going to announce all of the rumored devices or if it’s going to withhold some. Right now, we’re expecting to see the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, Pixel 9 Fold (or Pixel Fold 2), and Pixel Watch 3. That’s a heck of a lot of products to announce in one go. As such, it’s possible that Google could split up its announcements.

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Right now, we’re going to have to play the waiting game. Thankfully, there’s not too much time to wait, it’s north of a month away.

Updated content

The Google France Twitter account posted this short teaser.

What Google’s up against

Hopefully, Google knows what it’s doing. It could launch products during the most competitive part of the year. It’s literally sandwiched between Samsung’s second Unpacked event of the year and Apple’s iPhone event. What makes things worse for Google is the fact that the iPhone 16 is going to be a HOT topic because of the AI features.

Let’s not mince words, the AI present on the Pixel 8 Pro heavily pales in comparison to Apple Intelligence. We’re not saying that Google’s new Pixel phones are going to be dead on arrival, but they might not stand out amid the Galaxy/iPhone sea.



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John Smith

My John Smith is a seasoned technology writer with a passion for unraveling the complexities of the digital world. With a background in computer science and a keen interest in emerging trends, John has become a sought-after voice in translating intricate technological concepts into accessible and engaging articles.

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