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Rory Gallery Cannes Diary #1 – togetherbe


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For probably the first and last time in my life, I couldn’t help but notice that my diary looks very similar to Mark Wahlberg’s notorious schedule.

Here is a little reminder of a regular day for him…

Rory Gallery Cannes Diary #1

And this was my first day judging at Cannes…minus the healthy stuff…

2.30am – Wake up – Jetlagged as f*ck.

2.45am – Prayer time. Hope to God I can get back to sleep. It feels extra cruel when you must face a full day of judging.

3.15am Breakfast. I bought the jury some Whittaker’s. Have the genius idea to put it in a hot croissant. This is how I will make my millions. You heard it here first.

3.40am – 5.15am – Workout my eyes by going back over the 40 pages of notes I have written across 360 case studies. Creative Strategy is a hard category to judge because even when you see a great idea, you need to work out if there was actually a strategy behind it. I’ve (proudly) poured weeks into it, but a refresher feels appropriate.

See also  Deadline extended for entries to Campaign Brief’s The Work 2024 – New deadline May 3rd – togetherbe

6am – Shower and go back to bed.

6.30am – Golf? F*ck golf. Being in Cannes during a major football tournament is an additional incentive to come.

7am – Cryo Chamber Recovery – sweating out the Rose obviously. Mull over the idea of a Crypto chamber recovery where you can throw all your old NFTs into it, and they magically restore their value.

8.59AM – Have the realisation that I am opposite to a lot of people, and I have no good ideas before 9am.

10am – Snack – Introduce the jury to Pineapple Lumps. Something about their reaction tells me this wasn’t the cuisine they came to France for.

11am – We are working on the shortlist basically all day.

1pm – Lunch has arrived. It’s no Whittaker’s chocolate croissants.

3pm – Watch a case study for a rideshare brand. The entire business has pivoted towards a social purpose of helping parents pick up their kids from school. It’s mooted for the Grand Prix. Twenty minutes later, a toilet roll brand has the same idea for a tenuous link to a school drop-off. They both get kicked out. Commercial creativity is alive again.

3.30pm – Snack. I bought Jet Planes. My popularity is rising. Mark Wahlberg would suck in this room.

5.30pm* – Wrap up judging for the day. I feel very privileged to be on this jury. It has some of the best work from all the other categories. I am learning a lot!

7.30pm – I have nothing left for the day.

7.45pm – Who am I kidding? Tonight is the start of a very big night.

See also  Deadline extended for entries to Campaign Brief’s The Work 2024 – New deadline May 3rd – togetherbe

* Okay we actually wrapped up at 10pm. A 12-hour day. I think I have been up for longer than Marky Mark.



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Miranda Cosgrove

My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

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