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Bestads Six of the Best Reviewed by Luciana Cani, Executive Creative Director, AKQA, Portland – togetherbe


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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s guest judge is Luciana Cani, executive creative director at AKQA Portland.

BEST TV
Winner: Citroen ‘Eat the rich‘. I like how the paradigm shift – democratizing electric cars – is conveyed through a single, simple message and represented in such a powerful, cinematic way. While the commercial features all the typical elements of a car ad, dynamic car action paired with memorable music, it keeps us entertained every second. READ ON…



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