Cannes Lions has announced the finalists for the Dan Wieden Titanium Lions and Glass: The Lion for Change. See some of the work that has made the cut in two of the festival’s most prominent categories.
The Titanium Lions celebrate game-changing creativity. The work will need to break new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward. The same piece of work can only be entered once in Titanium. Shortlisted entrants will be required to present their work to the jury. This year 20 entries have made the cut in the category.
The Dan Wieden Titanium Lions shortlist:
Soko Sao Paulo for Dove ‘The Dove Code’
AlmapBBDO Sao Paulo for Eletromidia ‘Guarded Bus Stop’
Marcel Paris for Orange ‘Women’s Football’
Jung Von Matt AG Hamburg for Laut Gegen Nazis ‘Rights Against The Right – The First Trademark That Stops Trading Nazi Merch’
Serviceplan Munich for Anzen Health ‘855-How-To-Quit-(Opioids)’
Serviceplan Munich for Aizome ‘Aizome Wastecare Industrial Waste – Certified as Skincare’
LePub Milan / Publicis Dublin for Heineken ‘Pub Museums’
AKQA Amsterdam for Degiro, UN Women ‘Pink Chip’
McCann Lima for Tottus Supermarket ‘The Gift Card of Life’
McCann Poland for Mastercard ‘Room For Everyone’
DAVID Madrid for JCDecaux ‘Meet Marina Prieto’
F97 McCann Dubai for Arla ‘Selfless Shelves’
Edelman London for DP World ‘The Move To -15’
McCann London for Xbox ‘The Everyday Tactician’
Ogilvy New York for Cerave ‘Michael Cerave’
Sphere Entertainment New York for Sphere ‘Exosphere’
DAVID Miami for Google ‘iPager’
Wieden+Kennedy Portland/Superette San Francisco for DoorDash ‘DoorDash-All-The-Ads’
Glass: The Lion for Change celebrates culture-shifting creativity. The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising. The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality, imbalance or injustice, and entries should illustrate how the work tackles, highlights or redresses issues of gender representation. This year 17 entries have made it through to the finalist round.
The Glass: Lion for Change shortlist:
Soko Sao Paulo for Stella Artois ‘Starther’
Soko Sao Paulo for Dove ‘The Dove Code’
AlmapBBDO Sao Paulo for Eletromidia ‘Guarded Bus Stop’
AlmapBBDO Sao Paulo for O Boticário ‘5 Days? Give Me A Break’
PHD San Jose/TBWARIOT San Jose for Cambiemos La Regla ‘Welcome to the Group’
Marcel Paris for Orange ‘Women’s Football’
TGTHR Mumbai/Reckitt Benckiser Gurgaon for Harpic India ‘Harp Loocator -#BeFreeToPee’
Leo Burnett Mumbai for Lay’s ‘Project Farm Equal’
McCann Gurugram for ESAF Small Finance Bank ‘Dabba Savings Account’
AKQA Amsterdam for Degiro, UN Women ‘Pink Chip’
Publicis Singapore for Olay ‘Olay Ai-SHU’
Forsman & Bodenfors Singapore for SK-II ‘My Destiny, My Choice’
Ogilvy Singapore for Unilever ‘Transition Body Lotion’
Cheil Worldwide Seoul for JTBC ‘Drug test Poster’
Impact BBDO Dubai for UN Women ‘Child Wedding Cards’
Creative X/Modern Arts for WhatsApp ‘We Are Ayenda’
72andSunny New York for Abortion Freedom Fund x Wisp ‘Anti-Choice Ads’
