Apple is expected to offer its new AI features in iOS 18 and other Apple operating systems as an opt-in service, as a way of allowing users wary of the technology to steer clear of it, reports Bloomberg.


Apple has been working on a deal with OpenAI to integrate its ChatGPT technology into ‌‌iOS 18‌‌, and has come to an agreement to integrate its ChatGPT technology into iPhones and other Apple devices.

That partnership is expected to be announced next week at WWDC. However, Apple is also in talks with Google about incorporating Gemini into its operating systems. As it negotiates the deals on a case-by-case basis, Apple may ultimately offer a number of third-party chatbots across its operating systems, according to today’s report, citing people familiar with the matter.

Apple’s decision to partner up with another company to deliver advanced AI features reportedly came after it hit a wall in its own artificial intelligence. Apple is known to have been working on its own large language model (LLM), the algorithm that underpins generative AI, and found that it could power basic features like voice memo transcriptions, photo editing, new Safari search capabilities, and Message auto-replies. However, Apple is said to have realized “early on” that competitors like Google and OpenAI were “far ahead in chatbots and on-the-fly assistance.”

Today’s report also claims that Apple is looking beyond chatbots in its AI research, and intends to use LLMs to help power a pair of robotic devices that it is secretly developing. These are said to include the previously rumored table-top robotic arm with an iPad-like display, as well as a mobile robot that can follow users around and handle chores on their behalf. Apple reportedly also plans to integrate cameras and AI features into future AirPods.

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