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R/GA promotes Anthony Baker to Managing Director of Japan to service North Asia – togetherbe


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Creative innovation company R/GA has promoted Anthony Baker to Managing Director of R/GA Japan.

 

As Baker leads R/GA Japan to service North Asia, he will focus on expanding long-term strategic partnerships to deliver creative solutions for clients that drive business growth in new ways. This strategy centres on intersecting expertise in strategy, brand, design, communications, and technology in unique and effective ways.

In the past year under Baker’s leadership as General Manager, R/GA Japan has achieved double-digit profit growth, while expanding its workforce by 30%. R/GA will continue working with Japanese brands to compete locally and internationally, while helping global clients expand in the Japanese market and reach new audiences.

Recent collaborations include a disruptive Black Friday activation with gaming company PONOS, leading to an expanded partnership across the US, Japan, Taiwan, and Korea and earning international recognition at D&AD. R/GA has also strengthened relationships with long-term partners Nike and Google and brands including Shiseido, Fujitsu and Sapporo focusing on digital transformation, product activations and loyalty initiatives.

Anthony Baker, Managing Director of R/GA Japan, said, “It’s rare to find strategic agency partners who grasp Japan’s distinct culture and bring together diverse, global teams, and network capabilities. R/GA stands out in offering exceptional talent and applying network accelerator tools in AI, cloud computing, search intelligence, and data in both Japanese and English. I deeply appreciate R/GA’s trust in me and my team’s support, as we take our work and operations to new heights.”

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Michael Titshall, R/GA’s CEO of APAC added, “Anthony has driven R/GA Japan to achieve new levels of success, delivering exceptional outcomes for our clients. Our collaboration with PONOS, and global brands like Google, Nike and Fujitsu in groundbreaking work, underscore Anthony’s exceptional leadership. We look forward to continued impact under his guidance as R/GA enters its next phase in North Asia.”

With more than 25 years of global experience as a digital lead and technologist, Anthony co-founded R/GA Japan, establishing key client relationships and strategic partnerships across APAC, driving business growth and securing international accolades. Anthony moved to Japan in 2017 from R/GA London having expanded the London office from 30 to 350 members in six years with clients like Nokia, Microsoft, Google, and Nike.



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