Slurpee has always been known as a frozen Malaysian icon; something of a refreshing pick-me-up to enjoy anytime, especially on hotter days. But with so many quirky specialty drinks popping up Slurpee got together with Naga DDB Tribal to reclaim its pop-culture prominence in Malaysia.
Naga DDB Tribal created #BeraniKeranaSlurpee – a rallying call for Slurpee fans to be confident in doing the things they love, everyday.
#BeraniKeranaSlurpee goes beyond a simple visual uplift, it acts as liquid courage and enables a confident attitude in many things. From impacting current trends with your own unique twist, to knowing all the latest and hottest “in” things, finger on the pulse, to taking big and bold risks, even if it means breaking stereotypes.
The campaign kicked off with a short film on 21st May, the first of three in a series that showcases a daring heroine facing everyday dilemmas with a confident and courageous attitude.
To celebrate this brand new look, 7-Eleven held two grand on-ground events in Kuala Lumpur. Visitors enjoyed free Slurpee in the new cups, and they could try their hand at decorating personalised cups for their icy drinks and shared a photo or video of their “berani” experiences on 7-Eleven’s social
A spokesperson from 7-Eleven said, “We didn’t just want to refresh Slurpee’s look. We also wanted to give it a new personality that reflects that radical visual uplift.”
