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Blak Labs Singapore creates new campaign for HTX envisioning the future with AI – togetherbe

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Blak Labs Singapore has worked with HTX (Home Team Science and Technology Agency) on a recruitment campaign titled “Shape The Future.”


The campaign highlights the pivotal role played by HTX in exponentially impacting Singapore’s safety and security with science and tech innovations and illustrates how HTX’s engineers and scientists can significantly contribute to life-saving efforts, border security enhancements and crime-solving endeavours.

Based on the brief provided and developed alongside the HTX team, the campaign showcases imagined future scenarios, juxtaposed with the advanced technology already in use today, and invites prospective STEM talent to be part of the ideation and solutioning towards the future of homeland security.

Blak Labs’ creative team leveraged generative AI to craft hyper-realistic scenes of the future, including a disaster zone with autonomous search and rescue drones and robots, an immigration checkpoint featuring barrier-free immigration facilitated by biometric clearance, and a crime scene equipped with automated systems for evidence recovery and analysis.

Targeting undergraduate and recently graduated STEM talent, the campaign employed a multi-channel approach, encompassing digital out-of-home displays, platform screen doors at MRT stations, social media videos and online banners.

“We believe that our creative approach will resonate with STEM graduates, inspiring them to pursue impactful careers with HTX,” said Charlie Blower, Managing Partner at Blak Labs.

Nick Tan, Creative Partner at Blak Labs, said: “This campaign allowed us to unleash our imagination, leveraging generative AI in a manner highly relevant to HTX’s communication objectives.”

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