Krishnan Menon has joined R/GA as their new Managing Director of Southeast Asia. In the role, Krishnan will lead R/GA across the Southeast Asian region, overseeing offices in Singapore and Indonesia.
His focus will be on integrating the disciplines of brand, experience, communications, data, and technology to deliver solutions to clients that drive growth for their businesses in new ways.
Reporting to Michael Titshall, CEO of APAC, Krishnan will closely collaborate with R/GA’s regional team, encompassing executive leadership in strategy, creative, and technology.
With more than 26 years of client facing experience, Krishnan brings people, clients and capabilities together to solve brand challenges. He has helped clients, including Unilever, Coca-Cola, BOSE, Nestle, AIA, HSBC and The Singapore Government transform their customer engagement approach and use data to build human-centric experiences.
Krishnan joins R/GA from Ogilvy & Mather where he was President of Experience for APAC. Previous roles also include Chief Client Officer for Merkle and Dentsu CXM APAC. He spent more than a decade with Wunderman and went on to become Chief Client and Growth Officer for Wunderman Thompson APAC. Krishnan is also a Distinguished Fellow at the Nanyang Center for Marketing and Technology, part of the Nanyang Business School in NTU.
Michael Titshall, CEO of APAC at R/GA, said: “Krishnan is a proven strategic marketer with the ability to combine creativity and technology that drives clients businesses forward. His human approach to creative innovation makes him the perfect fit for leading R/GA’s next era across Southeast Asia. We’re thrilled to have someone of his calibre join us to help clients grow in new ways.”
Krishanan added: “It’s been great to meet such a diverse group of incredibly smart people at R/GA. And it’s clear that the cross-cultural nature of the team is deliberate. It is reflected in the attitudes and the innovative and creative work that can only come from diverse minds working seamlessly together. In a time of narrowing industry agendas around tech for tech’s sake or data for data’s sake, it’s refreshing to join a team that sees the world more holistically, that sees consumers as people, and that is focussed on building brands and businesses for a more human future.”
