Cheil India has created a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine.
The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.
The film also highlights wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.
“Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Aditya Babbar, Vice President, MX Business, Samsung India.
Vikash Chemjong, Chief Creative Officer at Cheil India, said: “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick.”
Credits
Agency: Cheil India
Chief Operating Officer: Sanjeev Jasani
Chief Creative Officer: Vikash Chemjong
Campaign Director: Kapshin Cho
Chief Strategy Officer: Sourav Ray
Business Head: Saksham Kohli
Group Creative Directors: Manoj Pandey, Sachin Ambekar
DGM Strategy: Kunal Ghosh
Creative Director: Prabhjeet Singh Oberoi
Art Director: Aditi Baldha
Account Manager: Varun Mathur
Agency Producer: Revati Ahuja
