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Apple Shares 2023 App Store Transparency Report

Apple today published its second annual App Store Transparency Report [PDF], highlighting details like the number of apps that were rejected during the year, the number of customer and developer accounts deactivated, the number of apps removed from the ‌App Store‌, and more.

In 2023, there were 1,870,119 total apps available, and Apple reviewed 6,892,500 app submissions. 1,763,812 apps were rejected, with performance, design, and legal listed as the top reasons why an app wasn’t approved. 277,923 apps were approved after rejection following changes made to the app.

116,117 apps were removed from the ‌App Store‌, and top categories for removal included Utilities, Games, and Business. 76,887 apps were removed for violating Guideline 4.0 on design, and 35,245 apps were removed for violating ‌App Store‌ rules preventing fraud.

Apple removed 1,285 apps at the request of the Chinese government, and 103 at the request of the South Korean government. Apps were also pulled in India, Russia, Indonesia, Lithuania, Ukraine, and several other countries at the request of their respective governments.

398,499,012 customer accounts search the ‌App Store‌ on average on a weekly basis, and 166,360 apps appear in the top 10 results of at least 1000 searches each week. As Apple said earlier this week, it terminated 373,739,771 customer accounts and prevented an estimated $1,838,127,451 in fraudulent transactions.

More information on Apple’s ‌App Store‌ numbers can be found in the full report. [PDF]

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