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TikTok is testing out AI-powered search results

The AI game is getting stronger every day, with more and more companies adding AI features to their technology. TikTok is one of the leading participants in this game, as it already has a few AI-related features on its app. Now, TikTok is testing a new feature that will show AI-generated search results.

TikTok AI generated search results are powered by ChatGPT

TikTok’s new AI search result feature is named search highlights and is currently in the testing phase. This feature essentially provides explanations for each search result on TikTok, and eliminates the need to sift through multiple videos individually to gather information. It provides you a summarized version of the content displayed in the videos.

You can consider this feature similar to Google’s SGE, which performs a similar function of analyzing search results for your query and providing a condensed version of them. This way, you don’t have to go through each website one by one to get the answer to your query.

A page explaining this new AI technology on TikTok mentions that results you’ll get from this feature are provided by ChatGPT. Additionally, this feature won’t work for every search result. The algorithm will only display AI-generated results when it has something relevant to display. For example, you could search for “chia seed pudding recipes,” and the TikTok AI search feature might display an AI-generated summary.

TikTok AI powered search result.
Image Credit — The Verge

While this new search highlight feature will save a lot of time as a user, it’s one of those features creators might not be too fond of. Since it will analyze videos and summarize the content, why would someone need to watch the whole video to get the answers? This feature could likely have a negative impact on the number of views you get on your videos.

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When will TikTok release this feature?

This feature is currently in testing and is only available to a limited number of users. That means you can expect a lot of changes coming to it, and the company isn’t planning to release it publicly anytime soon. However, make sure you have the latest version of TikTok on your device so you’ll get access to this feature when it becomes available to everyone.

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John Smith

My John Smith is a seasoned technology writer with a passion for unraveling the complexities of the digital world. With a background in computer science and a keen interest in emerging trends, John has become a sought-after voice in translating intricate technological concepts into accessible and engaging articles.

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