Apple favors podcasts in its “Browse” tab that participate in its subscriptions program, according to Semafor.


To be featured at the top of Apple Podcasts‘ Browse tab, creators simply have to submit a form to Apple, but the report noted that, last week, five of the first seven shows in the “Browse” carousel in the ‌Apple Podcasts‌ app were participants in ‌Apple Podcasts‌ Subscriptions.

Apple launched podcast subscriptions in 2021, allowing creators to offer premium content to their audience, such as bonus episodes and exclusive segments, in exchange for a small subscription fee. Apple, in return, takes up to a 30 percent cut of the revenue generated from these subscriptions.

One executive at an independent podcast told Semafor that Apple explicitly said to them that podcast subscription enrolment would help their chances of being promoted in the carousel, while another remarked that ‌Apple Podcasts‌ Subscriptions was worth participating in simply for in-app placement advantages. An individual at Apple added that the ‌Apple Podcasts‌ app is now designed to offer more features to shows that participate in the subscription program, with several key slots reserved for this purpose.

Popular Stories

Top Stories: WWDC 2024 Announced, New iPads Delayed, and More

Apple’s WWDC 2024 dates have been announced, giving us timing for the unveiling of the company’s next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and…

See also  Hello Kitty to Make Special Appearance at Apple Union Square

Apple to Launch New iPad Pro and iPad Air Models in May

Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg’s Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will…

Apple Says iPhone 6 Plus Now ‘Obsolete’ and iPad Mini 4 Now ‘Vintage’

Apple today added a handful of devices to its public-facing vintage and obsolete products list, including some older iPhone and iPad models. Apple now considers the iPhone 6 Plus to be “obsolete” worldwide, meaning that Apple Stores and Apple Authorized Service Providers no longer offer repairs or other hardware service for the device. Apple says it considers a product “obsolete” once seven…

Criminals in Montreal Using AirTags to Steal Vehicles

Thieves in Montreal, Canada have been using Apple’s AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these…

Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users

In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting “later” in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the “fall…