Lipton has joined forces with Horizon FCB Dubai to launch a fresh new Ramadan campaign. This year’s film, accompanied by a suite of digital and social assets, focuses on extended nights and the joy of togetherness.
As the iftar comes to an end, a simple cup of Lipton tea becomes the catalyst for transformation. What begins as a quiet after iftar moment soon blossoms into an animated gathering, reflecting the insight that tea can extend the evening, enhancing gatherings and making them more memorable. With every dip of Lipton tea, the gathering keeps growing, friends and family arrive, and the house comes alive with the vibrant scenes of Ramadan – from captivating TV shows to the lively clatter of baloot card games, keeping the spirit alive until the early hours, culminating in Suhoor.
Horizon FCB Dubai’s deep understanding of the Gen Z demographic, coupled with their extensive knowledge of Saudi culture and market, has been instrumental in crafting the campaigns tagline, “Wanasa Mkamela” that resonates with youthful audiences while honoring the traditions of Ramadan. The agency’s approach ensured that while the campaign speaks to a younger audience, it also maintains a universal appeal, keeping all other target audiences engaged in the celebration of togetherness that Lipton tea invokes.
“The connection with Lipton was instant and the collaboration felt like a natural result to the chemistry we had with the client and the understanding we shared on the brand,” said Reham Mufleh, Managing Director at Horizon FCB Dubai. “Our work with Lipton goes beyond advertising – it’s about creating a Never Finished space for Lipton in Ramadan.”
Credits
Client
Marketing Director Lipton Tea & Infusions – North Africa Middle East: Ozge Onur
Head of Digital, Content & Performance Marketing: Carla Lazkani
Brand Manager: Haris Ali
Agency: Horizon FCB Dubai
CEO: Mazen Jawad
Managing Director: Reham Mufleh
Executive Creative Director: Mohamed Bareche
Associate Creative Directors: Thomas Gheorghiu and Bassam Doss
Senior Art Director: Ahmed Montaser
Agency producers: Hicham Soubra, Mariam Adel Awad, Antoine Nassif
Account Director: Sarah Cartier
Motion designer: Mohamed Ibrahim
Production Company: Good People, Egypt
Director: Omar Shawky
