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Bestads Six of the Best Reviewed by Russell Ramsey, Executive CD, Pulse Creative, London – togetherbe

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.


This week’s guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership.

Favourite: Zijkant ‘Equal pay day‘. Based on a really good insight that men hate being asked how much they earn. In fact they’d rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing. It really lands the point at the end and draws attention to the proposition in a really engaging way. Unlikely to ever end up on TV because of the regulators. Shame. READ ON…

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