Don't Show Again Yes, I would!

Dentsu Creative Manila and Nissin Ramen compare Kintsugi to strands of noodles – togetherbe


| | No Comments

Nissin Ramen has teamed up with Dentsu Creative Manila to embrace the philosophy of Kintsugi via this campaign.

 

The Japanese art of Kintsugi is the practice of repairing broken pottery with gold lacquer to rebuild shattered pieces into stunning works of art. Instead of hiding the cracks and flaws, in this art form, they are otherwise highlighted and embraced.

With the belief that a mother’s warm, comforting meal has the power to fix things, Dentsu Creative created the Nissin Kintsugi campaign, a poster series of illustrations on Kintsugi inspired pottery that portray stories of brokenness and hurt, with strands of Nissin Ramen noodles as the lacquer to mend all the broken pieces.

Credits
Agency: Dentsu Creative Manila
Client: Nissin Ramen
Chief Creative Officer: Jerry Hizon
Executive Creative Director: Miko Quiogue
Assoc Creative Director: Patricia Salonga
Art Director: Tim Cruz
Copywriter: Kriselle Marian Panopio
Group Account Director: Gabbie Santiago
Account Manager: Trixie Ramos
3D Effects: Ramon Tupaz III
Finishing Artist: Allan Montayre

Dentsu Creative Manila and Nissin Ramen compare Kintsugi to strands of noodles



Source Link Website

See also  M&C Saatchi Group appoints Rob Doubal and Laurence (Lolly) Thomson to global joint CCOs – togetherbe
Share:

Miranda Cosgrove

My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

Leave a Reply

Your email address will not be published. Required fields are marked *

fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp fyp