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Ron Lee appointed Media.Monks China’s Vice President of Growth for Platform and Experience – togetherbe

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S4 Capital’s operating brand Media.Monks has named Ron Lee as Vice President of Growth for Platform and Experience in China. Working alongside Rogier Bikker, Managing Director of Media.Monks China, and Dixi Chern, Client Service Director of Media.Monks Shanghai. The appointment is effective immediately.


Lee brings a profound wealth of technology experience and integration expertise, making him a valuable addition to their leadership team. His appointment also adds more firepower to the existing Media.Monks technology, digital, and AI offerings in the China market, resonating with the recent launch of Media.Monks AI content studio in Shanghai.

With over 18 years of experience in technological innovation, Lee is an expert in emerging technologies, digital interaction, game experience, connected retail, and integrated marketing. He leverages this expertise to empower brands on their digital transformation journey, providing consulting services and driving technology innovation to revolutionize the customer experience.

Bikker said: “Ron previously worked with us at Media.Monks for 3 years (from 2019 to 2022) as he headed up our technology team in China. We’re excited to have him back on board and build the next iteration of the agency, specifically in the era of AI. What makes Ron unique is his ability to make his deep technical expertise understandable to non-technical audiences. Accelerated by AI, his skills will become invaluable as creative, business and technology converge. He’s one of the few that can truly bridge the gap.”

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In this new role, Lee will serve as the key driver for AI adoption within the Shanghai.Monks. Lee will lead growth initiatives for the platform and experience discipline. He will empower and facilitate collaboration across creative, technology, production, and strategy teams to push the boundaries of integrating innovation into brand communications. Additionally, he will enable the team to undertake ambitious, large-scale projects that challenge conventional norms.

“Ever since GPT-3 emerged, I’ve been fascinated by the potential of AI tech in marketing/advertisement. Media.Monks’ commitment to innovation, evident in their development of in-house AI platforms like Monks.Flow, truly inspires me. What excites me about Media.Monks is their threefold approach: a relentless commitment to staying ahead, a global-focused working environment, and a collaborative culture that requires zero ego. With this team, we can build what we have always imagined,” says Lee.

Lee is a recognized industry opinion leader, frequently invited to share his insights at major media and industry conferences such as the Alibaba UDesign conference and the Unity Unite conference. His visionary contributions to retail productions have garnered him multiple prestigious accolades, including FWA Awards, Spikes Asia Awards, Global AdWeek Awards, Phoenix Tree Awards, and Ad Stars Awards. Ron’s extensive portfolio encompasses sophisticated technological implementations across various retail Online-to-Offline (O2O) scenarios. He has collaborated with top-tier brands like Huawei, Vivo, Oppo, Amazon, Adidas, Nike, PUMA, Estée Lauder, Shiseido, Clé de Peau, and Johnson & Johnson Pharma.

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Miranda Cosgrove

My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

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