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Bestads Six of the Best reviewed by Jim Curtis, EVP, global ECD at McCann Worldgroup, New York – togetherbe

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.


This week’s guest judge is Jim Curtis, EVP, global executive creative director at McCann Worldgroup, New York.

Favorite: Orange ‘Cybersecure‘. Yes, it’s a bit too long, but I’m sure all the cutdowns would be equally as effective. Great performances and the production values fit the concept well. I was hoping all the dialogue was directly taken from statements as opposed to being “inspired by”, nevertheless it’s a strong concept and I’m sure it’ll be quite effective. READ ON…

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