Apple eventually plans to turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg reporter Mark Gurman.


Writing in his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple’s long-term plan is to launch something like “Apple Intelligence+,” with extra features that users pay monthly fees to access.

Making its own AI features another services revenue stream should allow Apple to compensate for the slowing pace of hardware upgrades and make the company less reliant on hardware tweaks to drive its business, argues Gurman.

Apple is also expected to receive a cut of revenue whenever a user signs up to features offered by its AI partners, such as ChatGPT provided by OpenAI. Gurman says he expects Apple to agree a deal with Google and Anthropic to offer their AI services through its devices, with the former expected to be announced when Apple Intelligence launches in the fall as part of iOS 18, iPadOS 18, and macOS Sequoia.

Bloomberg previously reported that Apple has turned down an AI partnership with Facebook parent company Meta due to privacy concerns. Meanwhile, Apple is said to be seeking partnerships for the Chinese market, where ChatGPT and other similar AI services are not available.

Popular Stories

iOS 18 to Bring These 5 New Features to AirPods Pro

Apple’s upcoming iOS 18 software update is packed with features for supported iPhones, but it also promises to make your AirPods Pro experience better with a handful of sophisticated new capabilities that draw from machine learning improvements and AI enhancements. The following five AirPods Pro features are expected to arrive later this year, when iOS 18 is released to the general public in …

See also  Hyundai IONIQ 5 update adds new N Line Model and more

Report: Apple Planning to Debut New Battery Replacement Method With iPhone 16

Apple is working on technology to simplify iPhone battery replacement that could debut later this year, The Information reports. Alleged iPhone 16 Pro battery with new metal casing. The move comes in response to a new EU law requiring smartphone manufacturers to ensure batteries can be replaced by owners using easily accessible tools by 2025. According to sources involved in the iPhone’s…

Alleged First Look at Apple Watch X / Series 10 With 2-Inch Display

Apple is rumored to be planning a revamp of the Apple Watch for the device’s tenth anniversary, and 91mobiles claims to have sourced CAD renders of what could be the “Apple Watch X” or Apple Watch Series 10 from industry insiders. The site claims that the renders are of a “larger” model featuring a 2-inch display. The current Apple Watch Series 9 has a 1.7-inch display, while the Apple Watch …

Apple Releases New Firmware for AirPods, AirPods Pro, AirPods Max and More

Apple today released new firmware update for several products, including the Lightning and USB-C versions of the AirPods Pro 2, the first-generation AirPods Pro, the AirPods Max, the second and third-generation AirPods, the Beats Fit Pro, and the PowerBeats Pro. The second-generation AirPods Pro models, the PowerBeats Pro, and the Beats Fit Pro now have firmware version 6F8, up from 6F7,…