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Blow to Dentsu in Australia as Toyota appoints Saatchi & Saatchi to retail and value chain communications portfolio – togetherbe


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Toyota Australia has appointed Saatchi & Saatchi to take on its retail and value chain communications portfolio. The agency takes over from incumbent agency Dentsu Creative, which has held the business since acquiring Oddfellows back in 2014.

 

Oddfellows had held the retail account since the late 8os. Saatchi & Saatchi and Toyota Australia also had a long-standing partnership going back to the early 90s, and this appointment will expand their existing responsibilities.

Says a spokesperson from Toyota: “This decision has been made following an extensive, standard agency review process, which aims to support Toyota Australia’s future marketing priorities. We look forward to developing innovative customer-focused solutions in the Value Chain and Retail space.

“We would like to take the opportunity to sincerely thank Dentsu Creative for their dedicated support and contribution to Toyota over the years.”



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Miranda Cosgrove

My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

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